Top 5 websites I use daily in 2009 for business (and why)

Top 5 websites I use daily in 2009 for business (and why)

1. Facebook Ads: http://www.facebook.com/advertising/

  1. Facebook Ads has been the best thing we have done in 2009 for advertising (much better than Google Pay-Per-Click) as we can specifically target people based on groups they are a part of.
  2. Here are some of the campaigns that rocked for us:
    1. i.     Member of NPR, over 25
      1. Hit with a custom ad with coupon for NPR radio
    2. ii.     Fan of  “Car Talk”, over 25
      1. Hit with custom ad and sent to custom landing page for Car Talk.
    3. iii.     Member of Pandora, over 25
      1. Custom ad with our radio with a big red bow, save $25, and sent to a custom landing page with review videos
    4. iv.     Friends of our Livio Radio Fans, over 25
      1. Advertisied our http://www.facebook.com/livioradio
    5. v.     Work at Best Buy or Costco
      1. Advertised our Internet radios to create awareness for the Livio Brand and the category. Surprising enough we had a relatively high click rate.  Hopefully we’ll get placed there in 2010
  3. Future Plans:
    1. i.     Go after the boomers with a boomer tech blog, advertising to people born between 1946 and 1964 and pointing them to our new blog (which will also be hosted on Facebook)
    2. We use wordpress for both http://www.myine.com and http://www.livioradio.com as our content manage system.
    3. Creating new posts for all of our online and print press with custom landing pages that are easy for the user to see
    4. White hat SEO with custom landing pages which has increased our page rank for Pandora and NPR. Currently we are #8 on google for “Pandora Radio” search term. (again much better than paying Google PPC)
    5. I use Google docs spreadsheets religiously for bug tracking and feature improvements.
      1. Our format is simple, we have these 4 simple columns
        1. i.     A issue number (not the row number) as a reference
        2. ii.     B title
        3. iii.     C description
        4. iv.     D, Status
          1. New issue not discussed
          2. Open issue
          3. Future item
          4. Resolved/cancelled/replaced with another issue
          5. To use this we share with our group internally and I also love the daily notification option. Within the share button on the top right you can select “set notification rules.” I select daily (though you can select as it happens.) every day I check on any changes people made and it’s really easy to keep track of things. It is much better than email for documenting issues. I also like that I can put in the websites for video links.
          6. Best way to do a press release. I do recommend making a dedicated link on your site to this site. (e.g. http://livioradio.com/cespr)

2. WordPress: http://wordpress.com/

  1. We use wordpress for both http://www.myine.com and http://www.livioradio.com as our content manage system.
  2. Creating new posts for all of our online and print press with custom landing pages that are easy for the user to see
  3. White hat SEO with custom landing pages which has increased our page rank for Pandora and NPR. Currently we are #8 on google for “Pandora Radio” search term. (again much better than paying Google PPC)

3. Google Docs (Spreadsheets) http://docs.google.com/

  1. I use Google docs spreadsheets religiously for bug tracking and feature improvements.
    1. Our format is simple, we have these 4 simple columns
      1. i.     A issue number (not the row number) as a reference
      2. ii.     B title
      3. iii.     C description
      4. iv.     D, Status
        1. New issue not discussed
        2. Open issue
        3. Future item
        4. Resolved/cancelled/replaced with another issue
    2. To use this we share with our group internally and I also love the daily notification option. Within the share button on the top right you can select “set notification rules.” I select daily (though you can select as it happens.) every day I check on any changes people made and it’s really easy to keep track of things. It is much better than email for documenting issues. I also like that I can put in the websites for video links.

4. Pitchengine: http://www.pitchengine.com/

  1. Best way to do a press release. I do recommend making a dedicated link on your site to this site. (e.g. http://livioradio.com/cespr)

5. Google Analytics http://www.google.com/analytics/

  1. Yes, you probably know what this is. All I want to say here is that I bookmark my specific page for Livio Radio as that is where the most promotions are currently at so I don’t have to click multiple times on screen to get right where I want to be.
  2. Setting up goals is a huge pain in the ass, however using the Google URL builder (which now I don’t use the site I just type in my specific campaigns) is what makes this so great. I can see where people are coming from and which of my Facebook and Pandora.com campaigns are working the best for time on site, and purchases.
  3. One thing I haven’t figured out yet (no time or it may not be possible) is how to track the number of people that click on my facebook page or sign up for my emails as a goal. (as both of these are outside of my domain)

Note: Twitter is not on my top list. I guess I still don’t get it. I do a twitter search once a week at http://search.twitter.com/ and reply to anyone that has used Livio or Myine. I’ve read over 4 twitter specific books and numerous combined inbound marketing books. I’ve also been to a few conferences and tried things like twitterhawk and alike. I still don’t get it. With that being said. Follow me at http://www.twitter.com/jakesigal J