“Strategize” — Our competitors strategize. We make radios by listening to our customers and turning their wishes into features.
“Circle back” — “Circle back” at the unemployment line. If you ask me a question and I don’t know the answer, I’ll either ask someone or look online and call you when I figure it out.
“Outside the box” — This a tricky one because most of you reading this are probably asking why a company that is involved in the CEA Innovation Movement would be against using “outside the box.” Here’s the deal: We’re unique and we know why. “Outside the box” is dangerously close to “gimmick.” Authenticity comes with consistency. If you’re just starting out, think “outside the box” to come up with your first product or business plan. After you figure that out, stay focused on your plan and stick with it.
We substitute “outside the box” with “being entrepreneurial.”
“Transition” — Like Chuck Norris, we have two speeds: walk and kill. There is no transition.
“Empower” — Some companies put down (intentionally or unintentionally) customers and employees, so they need to empower them. If you treat your stakeholders as lemmings why should you expect them to behave differently? Just like “outside the box,” we replace “empowering” with “being entrepreneurial” for our employees. For customers, we don’t empower them; we just give them our Facebook and Twitter information, and our phone number at 1-877-97-LIVIO, and ask them to tell us what they want.